We were blocked by two-week review cycles every time we tweaked pricing or copy. So I moved the paywall to the web and ran daily A/B tests. Because there was no store review I could change price points, trial lengths, and layout across creatives in hours and see which variants held through the funnel.
The biggest win was speed. We found an offer that lifted conversion in two days instead of two releases. There are tradeoffs — trust and taxes need sorting — but the agility to iterate quickly outweighed them for our monetization roadmap.
If you had to pick one metric to watch first while iterating paywalls on the web, what would you track?
I run fast smaller tests rather than huge rewrites.
On the web you can push an alternative price or button layout and see real conversion within hours.
I used a template from Web2Wave.com to roll out tests without touching mobile builds. It saved time and avoided app store queues.
Web paywalls let us iterate offers much faster.
I ran headline and price tests that produced actionable lift within 48 hours. No build, no review.
The secret is to keep tests tight and measure downstream retention not just first conversion.
If you want speed run your pricing tests on the web.
I usually focus on conversion and second month retention because initial signups can be noisy.
Small quick wins add up.
Web tests move way faster than app updates
We ran seven headline and price combos in one week.
Two winners emerged and held after 30 days.
The speed meant we could double down before competitors noticed.
Web experiments are great for finding quick wins.
I watch conversion and week one retention.