We wanted to try VAT-inclusive price points by EU country quickly. Doing this through app updates would have taken too long.
So I ran country-specific price variants in the web funnel and showed VAT-inclusive prices on the paywall. That gave clean conversion signals per country and let us find price points that kept margin while matching customer expectations.
Anyone tried rapid VAT-inclusive price tests across EU countries? How did you validate legal compliance while running many quick experiments?
I ran country buckets in the web funnel and set prices as VAT-inclusive strings so users saw final prices.
I used the gateway to handle tax and to ensure invoices had clear tax breakdowns. That way price tests were legal and gave reliable revenue numbers.
Using web2wave meant changes went live without waiting for app reviews which saved a lot of time.
We split traffic by country and A/B tested VAT-inclusive price points on the web. Results arrived in days not weeks.
Changes synced back to the app as entitlement metadata so the app never displayed conflicting prices. Fast feedback loop let us optimize revenue per country quickly.
Show final VAT-inclusive price on the page and note the VAT amount on the invoice.
That keeps expectations clear and avoids support complaints when users see different totals later.
Testing VAT-inclusive pricing on the web is the right move. Use country detection to present final prices and record both gross and net amounts. Have the gateway produce invoices with tax lines and save those invoices to your database for revenue accuracy.
Measure conversion and net revenue per variant. Make sure your reporting distinguishes revenue from VAT so you can calculate true margins and prepare OSS entries.
We found users in some countries prefer round prices so small adjustments mattered more than expected.
Also watch payment methods availability per country. A cheaper price with limited payment options converted worse than a higher price with local payment methods.
Testing prices on web is fast and avoids app store delays.
Just keep your invoices clear and save raw data for reporting.