Been digging into our CRM data and analytics lately. Surprised by some patterns in user behavior that could boost engagement.
Wondering what unexpected insights others have found in their data that led to engagement wins.
Found a weird one recently. Users who hit our support chat within 48 hours of signup were way more likely to stick around long-term.
We started proactively pinging new users with a “need any help?” message. Engagement jumped about 22% for that cohort.
Another quirk - people who changed their profile pic in the first week used the app 3x more often. So we made it a prominent part of onboarding.
Sometimes the data shows stuff you’d never guess. Now I’m always looking for those odd correlations that might hint at engagement boosters.
Data can be full of surprises. I noticed users who connected their social accounts stuck around longer.
So I added a quick social connect option right after signup. Engagement went up about 15% for those users.
Always fun to find those little data quirks that make a big difference. What’s the most unexpected insight you’ve stumbled on so far?
We saw users who changed their app theme were more active. Added theme options to onboarding. Engagement went up a bit. Sometimes small tweaks make a difference.
Users who set a profile photo during the first three days saw 40% higher retention at month 30. Those who completed our five-minute tutorial were three times as likely to invite friends. We made both steps central to our onboarding, which led to a 28% boost in overall engagement. Look for subtle behaviors that link to long-term retention. Often the telling insights are not the obvious ones. Test making these actions easy and prominent at signup to unlock more user engagement.
Look at what users do not what you think they do. Track everything. Test small changes often. Data beats guessing.