Just wrapped up our first customer survey. Surprised how much it clarified our analytics data.
Responses aligned with usage patterns we couldn’t explain before.
Anyone else find surveys more insightful than expected for app metrics?
Surveys can be good. We’ve used them to figure out why people leave our app. Just keep them short and offer a small reward. Don’t do them too often though.
Totally get what you mean about surveys clearing things up. We ran one for a travel app last summer and it was eye-opening.
Found out a bunch of users were using the app to plan group trips, not just solo travel. Didn’t show up in our regular metrics at all.
Changed how we looked at session length and sharing features. Ended up tweaking the UI to make group planning easier.
One tip: We got way better response rates by offering a chance to win a travel voucher instead of a generic gift card. People who use your app care about what you’re offering.
Surveys rock. Quick way to check if users get your app. Beat guessing what numbers mean anyday.
Surveys are gold for app metrics. They give context to the numbers.
I’ve seen surveys uncover hidden user segments, reveal unexpected use cases, and pinpoint exact friction points causing churn.
Key is asking the right questions. Focus on the ‘why’ behind behaviors you see in analytics. Keep it short, offer an incentive, and time it right in the user journey.
Don’t overdo it though. Quarterly or bi-annual surveys usually hit the sweet spot for most apps. Any more and you risk survey fatigue.
Surveys are a game changer for app metrics. They fill in the gaps analytics can’t show.
We use them to understand why users do certain things in our app. It’s helped us make smarter decisions about features and marketing.
One trick: ask about specific actions right after users do them. You get more accurate feedback that way.