Been in this data PM role for a few months now. Merging insights and analytics has led to some surprising product opportunities we never considered before.
Anyone else seen this happen? Curious what unexpected wins you’ve had from combining data streams.
Sometimes it just clicks. We mixed social media metrics with in-app actions. Showed us which features to push harder. Small change, big results.
Yep happens all the time. Mashing data always shows weird stuff we missed before. Changes everything.
Seen this plenty of times. Last project, we merged payment data with user engagement metrics. Revealed a segment of power users who weren’t monetizing well.
Turned out they hit a usage ceiling with our basic plan. Created a new tier with advanced features just for them. Boosted revenue 20% in two months.
Key is looking for patterns across datasets you normally keep separate. Revenue, engagement, support tickets, whatever. Always surfaces gaps or opportunities you’d miss otherwise.
Just make sure you act on the insights fast. Data’s worthless if you don’t use it to make changes.
Totally get it. Combining data sources often leads to unexpected insights.
Recently, I mixed app usage data with customer support tickets. Found a bunch of users struggling with a specific feature that wasn’t on our radar.
Led to a quick UI fix that boosted retention. Now I always look for ways to connect different data streams. Usually uncovers something valuable.
Definitely seen this in my work with app growth. We combined user behavior data with our ad performance metrics and it was eye-opening.
Found out our highest-value users weren’t coming from the channels we thought. Led us to completely shift our UA strategy.
Also uncovered some weird usage patterns that inspired new features. Like realizing a bunch of people were using our meditation app right after workouts. Created a ‘post-exercise wind down’ flow that’s now one of our most popular.
These insights changed our product roadmap big time. Now we make sure to regularly mash up data from different sources. Always leads to something useful we didn’t expect.