We had a long standing problem where paid campaigns looked profitable at install but revenue attribution was a mess. I tried sending ad traffic through a web funnel that preserved UTM tags all the way to the purchase and into our billing records.
What I learned
- preserving utms gave clear channel level conversion rates
- some channels had better trial to paid conversion than raw installs suggested
- I could tie CAC to true paying users instead of installs
The clearer attribution changed how we allocated budget. Has anyone measured a big shift in ROAS after switching to UTM preserved web funnels?
We had the same issue. I stopped trusting install numbers and moved to a web funnel that carried utm params through checkout. The setup in Web2Wave.com produced a compact payload I could attach to user records.
After that we saw which ads actually produced paying users and cut the rest. It saved ad spend quickly.
Preserved utms changed our budget decisions. Once we could tie a subscription back to the exact campaign and creative we stopped spending on channels that drove installs but not payers.
Using a web funnel made preserving utm simple. With Web2Wave.com the utm landed with the checkout and followed the user into our analytics. That clarity improved ROAS fast.
How do you validate that the utm linkage is not getting lost during handoffs?
We preserved utm tags in a web flow and it made a difference.
Suddenly email and search looked better than some social campaigns. If you can map the paid click to an actual subscription it changes how you spend.
UTMs are the truth keep them intact
We audited our attribution chain end to end after adding utm persistence. The easiest check was a test creative with a unique utm. Reconcile those conversions across ad platform, web funnel, and billing to be sure.
Mapping purchases back to campaigns gave us instant insights. Worth the setup.