Been diving into event analytics lately for our app. Noticed some interesting patterns in user behavior before conversion.
Curious what others are seeing in terms of key events that correlate with higher conversion rates. Any surprising findings?
Events right before dropping off can be gold. We saw a bunch of users bouncing after hitting a specific screen in our travel app.
Turned out, the UI was confusing them. Quick fix boosted conversions by 8%.
Also, look at patterns across successful users. For us, those who used the ‘favorite’ feature converted way higher. So we tweaked onboarding to highlight it early.
Don’t just track everything blindly. Pick a handful of meaningful events and dig deep. You’ll spot opportunities others miss.
Session duration matters more than event count. Focus on quality not quantity.
In my experience, tracking events that show users finding their ‘aha moment’ is key.
For a dating app, it might be getting a match. For a productivity app, completing the first task.
Identify that critical moment for your app. Then design your onboarding to guide users there quickly. You’ll likely see a big boost in conversions.
Forget vanity metrics. Look at events that show real intent and engagement.
For our fintech app, completing a mock investment was the biggest predictor of conversion. Way more impactful than generic stuff like time in app.
Find your equivalent - the action that proves users see value. Maybe it’s saving an item, sharing content, or hitting a certain usage threshold.
Then optimize your onboarding to drive users to that key event fast. You’ll see conversions jump.
Specific events vary by app. For us, completing the onboarding tutorial was huge. Test different milestones and see what sticks.