We had a cohort of users who clicked through pricing but abandoned before payment. I added a win-back flow in the web funnel: a timed pop with a small discount and an easy refund option if they still changed their mind.
What worked
- a 20 minute targeted discount after abandonment recovered a decent share
- a low friction refund policy reduced support friction and boosted confidence
- tracking who came back showed lower churn among those who used the offer
It felt risky to offer refunds but it improved net revenue once we trimmed fraud. Has anyone tried automated win-back discounts and measured long term retention?
We used a web win-back where users who abandoned got a time limited offer via email and a landing page. The web flow made it easy to deliver and measure.
We kept fraud checks on refunds simple and saw a good recovery rate. The Web2Wave flow export helped tie the offer to the original utm so we knew which campaigns produced abandoners.
Win back offers on the web worked for us when used sparingly.
I automated a single reoffer within an hour of abandonment and tracked acceptance and 30 day retention. Integration with our refund logic let us be flexible without creating manual work. The speed of web edits made testing different discounts trivial.
What guardrails do you use for refund abuse?
I offered a small discount on a second visit and it helped.
Make the refund process clear and you get fewer angry emails. It feels like a small loss that keeps revenue.
One timely discount beat endless emails
We tracked refund rate closely and limited the offer to users who had valid device ids. It kept abuse low and allowed us to be generous without losing margin.
A single reoffer email plus a one click refund policy reduced churn and support tickets for us.