Just finished analyzing heatmaps for our app’s onboarding flow. Surprising to see where users actually spend time versus where we thought they would.
Anyone else find unexpected patterns in their heatmap data? Curious how you’ve used those insights.
Heatmaps are gold for optimizing UX. We once saw 80% of users ignoring our fancy new feature and fixating on an old button instead. Forced us to kill our pet project and double down on what actually mattered.
Key is to act on the data, not just collect it. Move things around, simplify flows, highlight what’s hot. Then test again. Rinse and repeat until your metrics improve.
Don’t forget to combine heatmaps with other data points like conversion rates and user feedback. They tell you where to look, but not always why.
Heatmaps can reveal surprising stuff. On our fitness app, we saw users spending way more time on progress photos than workout plans.
We tweaked the UI to highlight photo sharing. User engagement shot up, and people started working out more to show off results.
Remember though, heatmaps only show part of the picture. Always pair them with other data to get the full story.
Yeah, heatmaps can show some weird stuff. We had a dating app where users were totally ignoring our expensive pro features and spending ages on the basic profile section.
Turned out people cared way more about writing a good bio than we thought. We ended up expanding that part and saw matches increase by like 30%.
One tip: watch for where users get stuck or bounce. We found a lot of people dropping off at our photo upload step. Added a skip option, conversions went up.
Don’t just trust the pretty colors though. We’ve had heatmaps that looked great but didn’t match up with our funnel data. Always cross-check with other metrics.
Heatmaps can be eye-opening. We found users skipping key features we thought were important. Made us rethink our layout and priorities.
We noticed users ignored our fancy features
Focused on the basic stuff instead
Taught us to keep it simple