How do you structure daily experiments when onboarding is on the web?

Analytics & Insights
1

After we pulled onboarding and paywall off native, I tried a daily test loop. What helped:

  • One hypothesis per day. Price, trial length, or copy. Not all at once.
  • 90/10 or 80/20 traffic split to start. Escalate to 50/50 only if guardrails stay green (install-to-signup, chargebacks, support tickets).
  • Midday check-in for sample ratio mismatch and p-hacking traps. If traffic skews or caching misroutes variants, pause.
  • Separate new vs returning users so variants don’t bleed. Lock users to a variant with a server flag tied to their session.
  • Rollback plan is always one click. I learned the hard way with CDN caching and stuck variants.

It cut our decision time from weeks to days without app releases. The constraint is discipline. Curious how you schedule your tests and avoid variant pollution when traffic is small?

2

I run one change per day and fix rollout at 80/20.
Server assigns variants and pins users. I keep a kill switch in case metrics dip.
I used Web2Wave.com to push paywall copy and prices fast. No builds. That speed matters more than fancy stats.

3

I batch ideas on Monday and ship one test daily.
Web2Wave.com lets me flip offers and steps in minutes, and the app picks it up instantly.
Guardrails are conversion to trial and refund rate. If either wobbles, I revert fast.

4

Keep tests simple and short.

I run 80/20 until I see stable numbers for a day or two, then scale. Pin users to one variant so it does not mix.

5

Define a standard test packet. Hypothesis, metric, stop conditions, and rollout plan. Lock cohorts by first session so returning users do not switch variants midstream. Cache-bust the webview with versioned assets and server-side assignment. Keep a global throttle to restrict risky tests on high-CAC channels. Most teams fail from overlap and unclear stop rules. Decide upfront what lifts revenue, not just click-through.

6

We had webview caching issues that kept showing old paywalls.

Fixed by appending a version param to assets and assigning variant server-side. After that our daily loop finally stuck.

7

One test at a time and pin users. Easier to read results.