Been diving into our analytics lately, trying to squeeze out more actionable insights.
Feels like we’re just scratching the surface with our current setup.
Anyone found particular metrics or reports that really moved the needle for their growth strategy?
We focus on user paths. See where people drop off and fix those spots. Also look at what features keep folks coming back. Simple tweaks can make a big difference.
Cohort analysis is solid, but don’t overlook funnel visualization. Map out every step from acquisition to conversion. You’ll spot the biggest drop-off points fast.
For my clients, fixing the top 2-3 leaks usually boosts conversion rates by 15-20%.
Event tracking is crucial too. Tag key actions, then look for patterns among your power users. What do they do in the first week that others don’t?
Once you know that, adjust your onboarding to guide new users down that same path. It’s simple, but it works.
Remember, the goal isn’t just data. It’s actionable insights you can test and measure quickly.
Our game-changer was cohort analysis. We started tracking user groups based on acquisition date and saw huge differences in retention.
Found out our best users came from a specific ad campaign. We doubled down on that channel and saw a 30% bump in 3-month retention.
Also, event tracking was key. We tagged every important action in the app. Realized most paying users hit a specific feature within 48 hours of signup. So we tweaked our onboarding to highlight that feature earlier.
One tip: don’t get lost in vanity metrics. Focus on the numbers tied directly to revenue or retention. Everything else is just noise.
I usually start with basic funnel tracking. See where users drop off most.
Then I look at what actions lead to purchases. Build segments around those behaviors.
From there, it’s all about testing small changes. Tweak one thing at a time in the app or marketing. Measure the impact on key metrics.
Keep what works, scrap what doesn’t. Rinse and repeat.
I just look at what users do. Test stuff. Keep what works. Ditch the rest.