I’ve been diving into segmentation for our app lately. Trying to figure out if it’s worth the effort.
Anyone seen significant improvements in their analytics insights from segmenting users?
Curious about real-world impact on growth metrics and decision-making.
Segmentation can help. Look at which users stick around and pay. Then you can focus your efforts there. Just keep it simple at first.
Segmentation is worth it if you use the data right. Focus on finding your most valuable users and what they have in common.
I’ve used it to spot which features actually lead to paying customers. Then I could double down on those in updates and marketing.
It also helps target ads better. You can create lookalike audiences based on your best segments and get more bang for your ad spend.
Segmentation is a game-changer. It reveals which users actually drive revenue and retention.
I’ve seen apps double their ARPU by zeroing in on high-value segments and tailoring features for them. It also exposes which acquisition channels bring in quality users vs. junk installs.
Don’t overcomplicate it though. Start with 3-4 key segments based on behavior and spending. Track how they convert and retain differently.
Use those insights to optimize your funnel and ad spend. You’ll waste less money on users who never stick around or pay.
Segmentation helped me spot power users. Focused features on them. Skipped all the fancy stuff.
Segmentation’s been huge for us. Last year, we split users into 4 groups based on how often they used the app and their in-app purchases.
Turned out our power users (about 15% of the base) were driving 70% of revenue. We tweaked our onboarding to nudge more casual users towards those behaviors.
It also showed us which ad channels brought in the best users. We cut spend on platforms that looked good on install volume but had terrible retention.
The real win was in push notifications. Engagement shot up when we tailored messages to each segment instead of blasting everyone with the same stuff.
Just don’t go overboard. Too many segments get confusing fast. Focus on the ones that actually impact your bottom line.