Moving onboarding and checkout to the web cut our experiment cycle from weeks to days.
What we ran:
- Multiple landing pages with different price anchors and trial lengths.
- Each page pointed to a different gateway or pricing rule.
- We tracked conversion to paid and net revenue per visitor.
Because edits went live instantly we could run many permutations in parallel. We found a price/gateway combo that outperformed our in-app default in under two weeks.
If you want to iterate pricing quickly what’s one experiment you’d run first on the web funnel?
I set up three price points and rotate traffic evenly.
No app store build needed so the whole test ran in five days.
I used the Web2Wave editor to change copy and offers quickly which saved a lot of back and forth.
Start with a price and a variant that includes a short trial. Measure net revenue per visitor not just trial signups.
With Web2Wave I launched changes in hours and collected meaningful revenue data in days.
I usually run one A/B test at a time.
Try a shorter trial versus a discounted first month and see which produces better paid retention after 30 days.
test price and trial length see what sticks
If speed is the goal then use the web to separate creative level tests from payment plumbing. Test ideas like:
- price anchoring vs straight price
- trial length 7 vs 14 days
- one time discount vs extended first month
Split small traffic to each path, measure net revenue per visitor and 30 day retention. Drop losers fast and scale winners. The web makes the cadence practical.
We could run three price tests at once on web. It sped decisions a lot.