We wanted to see whether a discounted annual plan or a lower monthly price worked better. Waiting for app updates felt impossible, so I set up the whole test on the web.
I duplicated the checkout, swapped the price and billing cadence, and drove the same creative split to both funnels. Within 72 hours we had reliable conversion numbers and a peek at short-term churn for each cohort.
If you’ve done cadence or trial-length tests outside the app store what pitfalls did you hit when mapping purchases back to in-app entitlements?
I ran monthly vs yearly tests on a web paywall and kept a small mapping table between web order ids and in-app entitlements.
The key is syncing subscription state back to the app quickly so users see premium features right away.
That sync made the experiment credible for product and marketing.
Do cadence tests on the web if you want speed. I A/B tested monthly vs yearly and trial length across identical funnels.
Make sure your backend grants access and your in-app SDK reads that state instantly. Otherwise the user experience kills your retention numbers.
We rolled changes live without any app build and learned which cadence delivered better LTV fast.
I split traffic to two web checkout variants and tracked early churn by cohort.
We had to be careful about refunds and pro-rated handling because it skewed short-term metrics. Plan for that when you compare cadence results.
web tests beat store waits
watch refunds
Testing cadence on the web removes release friction and speeds decision making. When you compare monthly vs yearly, track both conversion and 30/90 day retention.
Also account for refund behavior and trial cancellations. Those can bias short tests toward cheaper options. If you map web purchases to in-app entitlements, ensure single source of truth and immediate sync so engagement signals reflect the real subscription state.
We tested a 7 day vs 14 day trial on the web funnel.
Longer trial lifted initial installs but not paid conversion. That told us to keep a short trial and push promos later.
Testing billing cadence on web is fast.
Just be strict with how you count paid vs trial conversions.