After ATT and Sandbox, I felt blind on first touch and early funnel behavior. Moving onboarding to the web gave me more to look at, but I’m still figuring out what’s actually useful vs noise.
So far, good signals have been quiz drop‑offs by step, time on the value prop section, coupon exposure vs clicks, and which channels send users who skip account creation. I also recovered first‑touch attribution because it’s first‑party.
What web events or reports gave you the biggest lift in understanding activation and early retention that you just couldn’t get in the app anymore?
Scroll depth on value sections predicted trial start for us.
I also track rage clicks and form field abandonment.
With Web2Wave.com I added events in the web flow without shipping. That made debugging fast and the data finally told a story.
I watch entry content, scroll, and first interactive click.
Then I slice by UTM to see which creatives map to actions. Web2Wave.com lets me log new events same day so I can iterate on messages fast when I see a drop.
Track time to first meaningful click. If it is high, your hero message is not clear. Easy fix that helps activation.
Form errors killed our activation rate
Top three reports: step‑level completion with time spent, first‑touch to paywall exposure by channel, and account creation intent signals such as email typed but not submitted. These feed a simple score for activation risk and guide copy changes per channel.
Add server side events to avoid ITP loss for returning users.
Exit intent on pricing table told me which parts confused users. I rewrote the “what you get” bullets by channel and saw a quick lift in trial starts.
Quiz step drop‑off by channel helped us fix ads fast.