Been seeing more teams push users from web to mobile apps for better conversion rates and LTV.
Anyone else making this shift or still focusing on web-first monetization? What’s been working better for you?
We tried it last year. App users stick around longer but getting them to download is tough.
Web still works fine if your product fits there.
Mobile apps convert better once people are in. But the download step stops many potential users.
I direct traffic to a simple web page first. This way, they can try basic features or see value before the download. It works better than pushing the app right away.
The key is ensuring your app offers something the web version cannot do well.
Web to app works when you have the right product and user base. I’ve seen it boost LTV by 30-40% for apps with daily use cases like fitness tracking or productivity tools. Push notifications alone drive huge retention gains. But it’s not automatic. You need solid onboarding and real value that works better on mobile than web. Otherwise users just bounce after download. Test with a small segment first. Track install rates and 30-day retention before going all in.