Been running A/B tests for months now but honestly questioning if we’re just moving numbers around without real impact.
Most wins feel marginal and I’m wondering if we’re testing the right things or just optimizing in circles.
Try testing landing page headlines or pricing displays - skip the small stuff.
I track revenue and retention, not just conversions - they tell you if your tests actually matter. When I’m seeing weak results, I dive into user feedback to spot bigger problems. Sometimes you’ve got to ditch the testing and just ask people why they’re bailing.
Same frustration hit me 18 months ago. I was stuck testing button colors while my funnel was bleeding users.
Started testing bigger stuff instead. Whole landing pages, not just headlines. Complete product positioning, not tiny tweaks.
Game changer was tracking where people actually quit, not just where conversions dropped. Turns out our signup flow was murdering 40% of interested users.
One onboarding overhaul test? 23% jump. Months of small wins barely got me 2-3%.
Now I dig into research first. User recordings, support tickets, exit surveys. Test what matters, not what’s convenient.
Test fewer things but make them bigger bets instead.
You’re probably tweaking button colors while ignoring bigger UX problems. Most teams waste time on tiny changes instead of fixing what’s actually killing conversions. Are you testing core flows, onboarding, or how you explain your value prop? If you’re not seeing results, step back. Find where users bail out and test those pain points - don’t keep polishing details that won’t move the needle.