Been digging into NPS promoter data lately. Seeing some interesting trends in how it correlates with user retention and LTV.
Anyone else finding NPS to be a leading indicator for other metrics? Curious how others are using this data to drive decisions.
NPS can be useful. We look at it sometimes. But it’s just one piece of the puzzle. User behavior tells us more than surveys usually.
NPS is decent for a quick read, but it’s not the holy grail. I’ve seen it correlate with retention and spend, but behavior trumps surveys every time.
Here’s what works: Track actual usage patterns, engagement depth, and purchase frequency. Those metrics tell you way more about user value and stickiness.
If you want actionable data, look at feature adoption rates, time spent in key areas, and how often people come back unprompted. That’s where you’ll find the real drivers of retention and LTV.
NPS can support those insights, but don’t let it be your North Star. Focus on what users do, not just what they say.
Yeah, I’ve played around with NPS data quite a bit. Found it’s pretty good at flagging potential churn risks early on.
For one of our dating apps, promoters had about 30% higher 90-day retention than detractors. They also spent about 20% more on average.
But here’s the real kicker - we started segmenting our re-engagement campaigns based on NPS scores. Tailored messaging to detractors vs promoters. Saw a 15% lift in campaign performance.
Still, I wouldn’t rely on NPS alone. It’s just one signal. We use it alongside engagement metrics, purchase history, and in-app behavior to get the full picture.
What specific trends are you seeing? Curious how it compares across different app categories.
NPS is decent for a quick pulse check. I’ve noticed promoters tend to stick around longer and spend more.
But I mainly focus on actual usage and revenue metrics. Those give me a clearer picture of what’s working in my apps.
What specific correlations are you seeing with retention and LTV?
NPS is okay but actual usage matters more. Check your data see what really drives retention.