We added win‑back offers and a simple refund flow to the web funnel after noticing early churn spikes.
When someone canceled within a trial or early window we offered an immediate discount or an extended trial via the web. Refunds were processed through our payment gateway with a note tying the refund to the subscription id so the app and entitlements provider could pick that up. This recovered some revenue and reduced support tickets.
Has anyone measured how much immediate win‑back offers actually lift 30 and 90 day retention?
We offered a 30 percent discount immediately on a web page after a cancellation. About 8 percent took it and stayed longer.
Implementing the flow was quick with a template and the JSON wiring from Web2Wave saved me time on the integration side.
Win backs on the web let us tailor offers by cohort. It was easy to test different discounts and durations. The web funnel made the experiments fast and we saw a modest lift in retention when offers were personalized.
We automated a simple one click refund and an email with a discounted rejoin link. It reduced manual support and brought a handful of users back.
Small discount won back a few users
Treat win backs like experiments. Split by reason for churn when possible and test targeted offers. Track not only reactivation but subsequent retention. Some users reactivate but churn again fast if wrong offer is used.
Automate refund handling so accounting and entitlements stay in sync.
We layered win backs by user value. High LTV users got a longer trial. It improved 90 day retention for that cohort but not for low LTV users. Targeting matters.
Simple refunds on the web saved us support time and recovered a few subscriptions each week.