We needed to test multiple price points and promotional bundles quickly. Doing that inside the app meant waiting for builds and reviews. Moving the paywall to a web flow and routing deep links into specific offer variants let us launch new price tests in minutes.
I labeled each offer with a stable ID, used query params for quick experiments, and kept a server-side record of who saw each offer. When someone converted on web we recorded the offer ID and linked it to the user token so the app could show the right entitlement and metadata.
We caught several bad ideas early and optimized a winner fast. The biggest practical gotcha was validating gateway fees and regional pricing on the web before scaling the winner.
Who here runs pricing experiments from web paywalls and how do you ensure the offer IDs stay consistent across campaigns and SDK versions?
We used a consistent naming scheme for offer IDs and stored them server side so the app only needed to reference the ID.
The ability to push a new offer live without a build saved us weeks. We used a funnel generator to create the variant pages and it was painless.
Offer IDs are sacred. Keep them stable and version them if you must change semantics. I run rapid tests on web and promote winners into the app once validated. This speeds learning and cuts wasted ad spend.
I keep offer IDs in a small table and never rename them. If I need to change an offer I create a new ID and retire the old one.
That made analysis easier.
Keep offer ids stable
Create new ones for changes
Treat offer IDs like database keys. Do not repurpose them. Also log exposures and conversions per ID server side. If you plan to promote a winning offer into the app, create a migration path so the app maps the web ID to its internal logic without ambiguity.
We discovered a regional tax issue only after testing web offers in multiple countries. Always check gateway fee behavior per region before scaling a winner.
Offer ids plus a short changelog note worked for us.
Made rollbacks straightforward.