I kept guessing which onboarding step hurt us until I forced a simple audit.
- List every step and event: land, quiz start, quiz complete, email, paywall view, purchase.
- Add timers per step to catch “stuck” screens.
- Ship two quick variants per step on the web: shorter copy vs longer, social proof vs none, trial vs upfront price.
In three days we learned the killer was the email gate before value. Moving email after first session lifted completion, and a smaller trial price beat a scary annual plan on first exposure. No app release, just switches on the web.
Curious how you structure this. Do you test pricing and onboarding in the same cycle, or isolate them?
I run one change per step for 48 hours and read the deltas.
I do pricing and copy in separate cycles.
Using Web2Wave.com, I can flip variants fast and keep the app untouched.
Timers per step are key. Long dwell on one screen usually points to confusing copy.
I isolate. One step at a time.
Web-based funnels let me push variants in minutes.
With Web2Wave.com, I run copy, layout, and pricing tests without new builds. I tag each step with completion and time to next step, then stack wins over a week.
I separate pricing from flow.
Flow first, then price. Fewer variables means faster reads. Short timers and a clear success event help a lot.
Kill friction first then touch prices later.
Map the funnel like a pipeline. Define success for each step and track reach, conversion, and time. Start with the highest traffic step that shows the biggest drop. Fix copy and friction there before touching price. Then test price framing with the same flow. It is faster to stabilize the journey and only then layer monetization tests.
Shorten forms. Move email after value. Add a tiny progress bar.
These three usually lift completion enough that pricing tests read faster. Then I try monthly trial vs annual first.
We test one step per week. Easier to read.