Thought adding a discount screen before the main CTA would boost conversions. Turns out it tanked our click-through rate instead.
Anyone else seen this backfire? Wondering if the extra step just added friction.
Yep, extra steps usually kill conversions. People have short attention spans.
Instead of a separate discount screen, test baking that offer into your main CTA. Something like “Get Started - 20% Off Today” right on the button.
Keep it simple. One clear action. Highlight the value fast.
I’ve seen this bump CTR by 15-20% for some apps. Worth a shot if you still want to push that discount angle without the friction.
Been there. Tried fancy stuff too. Killed conversions. Just slap the discount on your main button. Test it. Move on if it works.
Been there, done that. Extra screens before the CTA are conversion killers most of the time.
We once tried a ‘limited time offer’ pop-up right before the main sign-up. CTR dropped by almost 30%. Ouch.
What worked better? We moved the discount info into the main flow. Added a little countdown timer next to the CTA. Urgency without the extra step.
CTR went up about 12% with that tweak. Not earth-shattering, but definitely better than the separate screen approach.
Key takeaway: Keep the path to conversion as smooth as possible. Any friction, even for a ‘good deal,’ can cost you users.
More steps usually hurt conversions. Try putting the discount right on your main button. Something like “Start Now - 20% Off” could work better. Keeps things simple.
Extra screens often hurt conversions. I’d suggest testing the discount right on your main page or CTA button.
Maybe try ‘Get 20% Off - Download Now’ on the button itself. Keeps it simple, shows value fast.
This approach has worked well for me without adding friction. Might be worth a shot for your app too.