On the web checkout I can show targeted win-back offers, immediate refunds, and trial extensions without touching the app build. I set up a flow that detects churned subscribers and emails a personalized link with a one-time offer.
That flexibility let us recover a chunk of monthly recurring revenue and test which incentives actually reactivated users. Refund handling on the web also reduced support load because we could automate partial refunds more easily.
Has anyone built a win-back flow that ties back into the app and how did you handle entitlement reconciliation?
We send a personalized web link to churned users with a timed discount.
If they buy we create a subscription record and push the id to the app. For refunds we handle them server side and update the app entitlement immediately.
I used Web2Wave.com to prototype the win-back page quickly and avoid long engineering cycles.
Web win-backs let us test price, copy, and timing fast. We tried 30%, 50%, and trial extensions. The winners varied by cohort.
When someone converted we synced the subscription id to the app so entitlements updated instantly. That reduced confusion and support tickets.
Using the web as the experiment surface saved us weeks of app review time.
I run a short email sequence with a single link to a web offer.
If they accept we create the subscription and push the id to the app. The web refunds path also cut support emails because front line staff could issue quick partial refunds.
web winbacks recovered churn fast and cut support
Design win-backs as experiments. Segment churn by reason and tenure, then tailor offers. Use one-time promo links so you can track who redeemed which offer. On redemption create the subscription server side and push the id to the app so entitlements are consistent.
Automate refund handling and reconciliation so support is aware of changes. Measure reactivation LTV to ensure the offers are profitable. If you can, run a small holdout group to measure lift properly.
We tested three win-back offers. A timed discount performed best for early churners. Trial extension worked for long term users.
Tracking by offer code made post analysis simple.
We automated a single email with a limited time coupon link.
Conversions were modest but profitable and support tickets dropped because refunds were handled on the web.