Been analyzing our user base for better targeting. Engagement rates and LTV seem crucial, but I’m wondering about other key metrics.
Curious what others prioritize for segmentation. Demographic data? In-app behavior? Purchase history?
Trying to balance depth with actionability.
I focus on a mix of behavioral and revenue metrics. Retention rate is key, showing which users stick around.
Event tracking for key in-app actions helps identify power users. For monetization, I look at average revenue per user and purchase frequency.
Keep it simple though. Pick a few metrics that directly impact your goals and build segments from there.
Behavior patterns are key. Look at which features people use most. That often tells you more than basic stats. Just don’t go overboard with too many metrics.
Track what users actually do in the app. Ignore fancy metrics. Find patterns that make money.
Engagement and LTV are solid starting points. I’d add retention rate as a top metric. It shows which segments stick around long-term.
In-app behavior is gold. Track key actions that correlate with retention or monetization. Could be feature usage, content consumption, or social interactions.
Purchase history is crucial if you’re running a paid app or have in-app purchases. RFM analysis (recency, frequency, monetary value) can shape powerful segments.
Avoid overcomplicating it. Pick 3-5 core metrics that truly impact your bottom line. Test different combos to find what drives the best results for your specific app.
Churn rate has been super valuable for us. We segment users who are about to drop off and hit them with targeted re-engagement campaigns.
For behavior, we track ‘sticky actions’ - stuff users do right before upgrading or making a purchase. It’s different for every app, but finding those patterns is gold.
Acquisition source is underrated. Users from different channels behave differently long-term. We adjust our strategy based on where our best segments are coming from.
Pro tip: Don’t just look at averages. The distribution of your metrics can reveal hidden segments worth targeting.
Just remember - the best metrics are the ones you can actually act on. If you can’t use it to change your strategy, it’s just vanity data.