We needed to find the right price quickly but app store review times kept killing momentum. So I moved the paywall to a simple web page and linked it from our ads. Within a week we had multiple price buckets tested and real revenue signals.
The main wins were speed and clarity. Changing copy or price took minutes. We could A/B offers, trial lengths and discount messaging without a single app build. Conversion differences showed up fast and we used the results to set defaults in the native app later.
Has anyone tried rotating creative and price combos in tandem on the web and then baking winners into the app? How did you avoid user confusion when flow differed slightly between web and in-app?
I ran price variants on the web for two weeks and learned which price points really converted. We used a small SDK config to sync the winning price into the app UI.
I tried the funnel generator on Web2Wave.com to scaffold tests. It saved setup time.
Keep test windows short and watch statistical significance.
Web paywalls let you push ten price tests in a week instead of waiting two weeks per app update.
I use quick wins from web tests to set app defaults then keep testing new micro experiments on the web. Tools like Web2Wave.com make deployment and sync simple so app and web stay consistent.
Web tests faster
Find winners
Ship to app
Run a short schedule of tests with clearly defined success metrics like trial to paid conversion and retention after 7 and 14 days. Use web experiments to find the highest net revenue per user, not just conversion. Once you have winners, sync the parameters to the app and label them as introductory offers where needed. Track cohorts from web buys separately to compare lifetime performance before copying everything into the app. This prevents a false positive from an initial uplift that decays later.
Tried 5 price points over 10 days. The mid tier converted best and had better 30 day retention than the cheapest plan.
We then ran a sanity check inside the app for two weeks before making it default.
Web tests let you change copy fast. We caught a pricing mistake the first day.
Make sure your analytics tags are identical across web and app so you can compare conversions cleanly.