Been testing different models since the new year and curious what’s actually moving the needle for others.
Seems like the old playbook isn’t hitting the same numbers anymore.
In app purchases work better than ads for me.
Hybrid model is working better than pure subscriptions for me. Mixing freemium with premium features behind a paywall and using rewarded video ads for non-paying users.
Key change was moving from monthly to annual pricing upfront. Users who go annual stay around 3x longer, and the LTV math makes sense now.
Also testing product-led growth by letting users invite friends to unlock features. Initial results are promising but need more data.
Ad revenue is down but subscriptions are stable. Try using push notifications for better retention.
Started focusing more on lifetime deals instead of monthly subscriptions since people are getting subscription fatigue.
The numbers look weird at first but users who pay upfront tend to use the app more and refer others naturally. Plus you get cash flow right away instead of hoping they stick around.
Also found that simple onboarding flows convert way better than trying to showcase every feature at once.
Freemium with usage limits converts better than anything else right now.
Give real value upfront but cap how much they can do. When they hit the wall, they already see the benefit and upgrade feels natural.
I’ve seen 40% higher conversion rates compared to traditional trials. Users who bump into limits are already engaged, so they convert at 15-20% instead of the usual 2-3%.
The trick is setting limits that feel generous but create urgency when reached.