Been seeing tons of analytics tools promising game-changing insights but most seem like expensive noise.
Spent way too much on cohort analysis platforms that barely moved our retention metrics. Now I’m skeptical of every new trend.
What actually delivers results versus what just sounds impressive in demos?
Heatmaps and session recordings worked for me when I was stuck on a signup flow that had terrible conversion rates. Could see exactly where people got confused.
But after fixing the obvious issues, they became useless. You don’t need to watch users scroll around once your flow works.
Most AI powered insights are garbage. Tested three different platforms that promised to find hidden patterns. They all found different patterns that didn’t actually help when I ran tests based on their suggestions.
Stick with basic stuff that directly connects to revenue. Time between install and first purchase, which features paying users touch, what makes people upgrade. Simple metrics you can actually influence.
Real time user behavior tracking actually works if you can act on it quickly. Most tools show you problems after it’s too late to fix them.
I focus on simple conversion tracking at each step rather than fancy dashboards. You need data you can use to make decisions today, not reports that look pretty but don’t change anything.
Customer lifetime value tools are mostly worthless. They give you numbers but don’t tell you how to increase them. Focus on measuring actual revenue per user segment instead. Track which acquisition channels bring users who spend money versus those who just download and vanish. Event tracking for specific actions that correlate with payment works better than broad behavioral analytics. Know what actions lead to purchases, then optimize for those.
Attribution tracking is usually overhyped. Basic funnel metrics tell you more than complex attribution models.
Skip predictive analytics. Just track what users actually do.