Been trying to find analytics frameworks that give us the depth we need for growth decisions but don’t require a data science degree to understand.
Our marketing team gets lost in complex dashboards while our devs want more granular metrics. What frameworks have worked for you across different team skill levels?
AARRR pirate metrics framework works best for this. Acquisition, Activation, Retention, Revenue, Referral. Simple enough for marketing to track but deep enough when you need to drill down. Set up cohort analysis for retention and revenue per cohort. Your devs can dig into the technical metrics behind each bucket while marketing sees clear conversion rates at each stage. Most tools like Mixpanel or Amplitude support this structure out of the box.
I use the ICE framework but adapted for analytics - Impact, Confidence, Ease. For each metric, I rate how much it impacts business decisions, how confident I am in the data quality, and how easy it is for teams to understand.
This helped me cut dashboard clutter by 60% on my last project. Marketing got 5 key metrics they could actually act on. Dev team focused on instrumenting events that scored high on all three dimensions.
The framework forces you to justify why each metric exists instead of tracking everything just because you can.
We use basic event tracking and just look at what moves our install to trial numbers.
Start with basic conversion tracking through your funnel and add complexity as teams get comfortable with the data.
I track user journey from install to first purchase, then layer on retention metrics once everyone understands the core flow. This way marketing sees clear numbers while devs can build custom events around the main framework later.
Skip frameworks. Just track what directly impacts revenue.