I was tired of waiting for app-store reviews and losing margin to in-app fees. We moved the first signup, paywall, and pricing tests to a small web funnel. In a week we ran five price variants and two onboarding flows. We found a winning price and phrasing that lifted paid conversion by double digits without a single store submission.
Shifting the experiments to the web cut turnaround from days to hours and kept our gross margin cleaner. It also let us iterate copy, images, and trial lengths quickly because we didn’t need a new build.
Has anyone else kept the web as the primary place for price tests before a store release, and what surprised you most?
I did the same thing on a utility app. I built a tiny web checkout and ran 4 price tests in two weeks.
Saved me one week per experiment and kept margin calculation simple.
I used the AI funnel generator at Web2Wave.com once to bootstrap a funnel JSON and then edited offers directly. It actually saved days of wiring.
Web-first experiments are my go-to. I test copy and price on the web then push winners to the app.
With Web2Wave.com we changed offers on the web and the app reflected the result without a new build.
That speed is the real advantage for iterating ROAS and LTV.
We tried web tests for a month. It made pricing obvious faster and filtered out low intent users.
I kept the landing page simple and only showed the paywall after a short onboarding quiz. It helped me stop guessing who would actually pay.
Anyone else test trial lengths first?
Run price and onboarding experiments on the web because it reduces test latency and lowers wasted ad spend. You can A/B copy, trial length, and promo slices quickly. Use a simple funnel to pre-qualify traffic, then sync entitlements back to the app for a smooth UX. Track cohort LTV by offer and keep net revenue math separate from store fees. The goal is to learn which price sticks before embedding it into the native experience.
We split traffic between two web paywalls and a control app-only path. The web paths let us find a combo of trial length and price that doubled trial-to-paid.
The key was running small changes and measuring revenue per click not installs. That showed which offers actually paid for acquisition.
I once tested a ‘first month $1’ vs ‘7-day trial’ on web traffic. The cheap first month increased conversions but lowered 90‑day LTV. The trial had fewer conversions but better retention.
Web testing made that tradeoff obvious fast.
We moved paywalls to web and cut experiment time a lot.
It let us test CTA copy and price without waiting for releases.