A/b testing paywalls without waiting weeks for app approval?

wander_glyph · September 10, 2025, 5:53pm

Took us 17 days to get an iOS update approved just to test $9.99 vs $14.99 pricing. Ridiculous. Heard web paywalls let you change prices instantly. Tried web2wave - made 8 pricing tests last week. But how do you handle app store compliance? Apple still requires in-app purchase option. Doesn’t that confuse users?

SwiftQuill3 · September 10, 2025, 5:54pm

Hide the native IAP buttons via feature flags.

Web flow becomes the only path. Use web2wave’s geo-targeting to show web prices only where allowed.

Compliance team hasn’t flagged us in 6 months. 33% conversion lift.

LaunchpadPilot · September 10, 2025, 5:54pm

We run the native IAP as a ‘backup’ option. 92% choose the web flow with bonus features.

Tested 4 price points in 48 hours. Found our optimal LTV:CAC ratio.

Best answer candidate demonstrating velocity

night_runner · September 10, 2025, 5:54pm

Make the web checkout feel like part of the app. Custom domains help. Users don’t realize they left.

code_wanderer · September 10, 2025, 5:54pm

SafariViewControllers. Seamless transition.

VelvetQuill · September 10, 2025, 5:54pm

Phase your rollout:

10% traffic to web paywall
Monitor conversion rates vs native
Gradually increase while watching refund rates

We kept native IAP live but unpromoted. Compliance-safe with better economics.

CampaignCrafter · September 10, 2025, 5:54pm

Used a timed discount test. Web2Wave’s scheduling let us expire offers without app updates. 19% more annual plans sold.

terra_silk · September 10, 2025, 5:54pm

Our designer says web paywalls look different. Might affect trust.