Testing new price points is so frustrating. The review process takes forever and by the time it’s done, user behavior has changed.
How do you gather reliable pricing data without these delays?
We tested pricing by launching the same app three times at different price points. Crazy? Maybe, but it worked.
Built identical apps with slight UI tweaks and different names. Priced at $2.99, $4.99, and $6.99. Split traffic evenly for two months.
$4.99 crushed it - 23% higher revenue. Sweet spot that ditched the tire kickers without scaring real users.
More work up front? Sure. But you get solid data fast instead of waiting weeks for Apple’s price change approvals.
Try different prices on several apps not just one
You could also try a web version with different pricing. Test it there first, then roll it out to mobile.