Thinking about setting different prices on web vs App Store for different regions.
Worried users might notice the inconsistency and get annoyed. Did you run into pushback when prices didn’t match across platforms?
I’ve done this across several apps. Users adapt quickly. Complaints disappear after the first month. Timing your communication is key. Don’t wait for angry emails to come in. I added a banner on the web checkout explaining the discount is due to no platform fee. Revenue impact was positive every time. Web conversions increased 15-25% when users saw they’d save money. App Store revenue stayed steady since mobile users rarely switch to web for purchases.
Did this with a productivity app across three markets. Price difference? Users didn’t care much. What really annoyed them was no regional pricing at all.
Support tickets were the headache. People kept screenshotting App Store prices asking why web was cheaper. Added a basic FAQ - solved 80% of complaints.
Bonus: conversions actually went up because users felt clever finding the “better deal” on web.
Nobody cares if you save them money on web.
Yes, users notice price differences but understand that Apple takes a cut. It makes sense to have different pricing on the web. Just be transparent about it. I’ve seen apps add a note explaining lower web subscriptions, and people appreciate the honesty.
We tried it and got some complaints at first. Most people got used to it pretty quick though.