Been wondering about this lately. Most AI funnel examples I see are for straightforward SaaS or ecommerce.
What about products that need heavy education or have multiple stakeholders? Like B2B tools with 6-month sales cycles or super technical products.
Do AI funnels actually adapt to complex scenarios or just work for cookie-cutter flows?
Start with micro-commitments instead of trying to sell your whole complex product upfront. I’ve done this with enterprise security tools and medical devices - it works. Skip the education dump. Give them small wins first: risk assessments, feature comparisons, ROI calculators. Let AI sort leads by company size, role, whatever matters to you. When someone actually completes a step, that’s your signal they’re worth a human conversation. Your funnel qualifies prospects, it doesn’t close them.
They work but you need some way to measure complexity
Complex products need more hand-holding than AI can handle solo.
I use AI funnels for mobile apps that require education, but I keep the funnel itself simple. It grabs interest and collects basic info, then I send targeted content based on their clicks.
Real conversions happen through email sequences or calls where I can tackle their specific situation.
I’ve run AI funnels for a few complex B2B apps - results were mixed.
Worked great for a project management tool with 3 user types (managers, devs, freelancers). AI caught behavioral signals fast - time on feature pages, etc. - and adjusted messaging accordingly.
Compliance software with enterprise deals? Total struggle. Too many variables AI couldn’t see - budget cycles, internal politics, regulatory stuff. We used it for initial qualification only, then passed to sales.
Sweet spot: products where user intent shows in their behavior, even if the sale’s complicated. If complexity comes from external factors your funnel can’t track, you’ll hit walls.
AI can help with segmentation early but it may not handle onboarding complexities well. Still worth trying.
Test small chunks first. I break down complex products into simple entry points - free trial for one feature, basic calculator, anything that gets people started. Then I tweak the funnel based on which segments convert best. Web2Wave lets me swap entire flows instantly, so I can test educational vs demo-first approaches without waiting on dev.
I’ve built funnels for my dev tools and learned this stuff the hard way.
AI funnels work when you can tie complexity to actual data. My API monitoring tool was a pain to set up, but I tracked what docs people read and how long they stuck around. The funnel changed its pitch based on how technical they seemed.
Where it completely bombed: anything needing human judgment or relationship stuff. Now I let the funnel collect info, then hop on calls myself for the real work.