With iOS ATT making LTV calculations guesswork, our team is considering shifting initial conversions to web for clearer analytics. For those who’ve done this: How accurate is your funnel data now? Can you actually track full journey from ad click to renewal?
Night and day difference.
With web flows, we see every touchpoint from first Google ad to Year 2 renewals. Our analytics platform stitches it all together automatically. No more black box post-install.
Now tracking full funnel – including which ad creatives lead to 12-month retention.
Web analytics show user paths clearly. Discovered 70% of long-term users come from tutorial video ads. Could never see this pattern in app store metrics.
Yes but required setting up server-side tracking. Web data showed us 40% of signups came from organic search, which app analytics miscategorized as direct.
Web analytics don’t lie. App metrics do.
Web-based tracking provides 3 key advantages:
- First-party data ownership
- Cross-session journey mapping
- Real-time Cohort analysis
Clients using this approach reduced CAC by 35% through precise attribution. You can finally calculate true ROAS per campaign.
Found discrepancies: Web showed 20% higher LTV users from LinkedIn vs app metrics. Shifted budget and improved payback period by 2 months.
Better but still some gaps between web and app data sources.