Been looking at our analytics setup and wondering if we’re actually using the data or just making pretty charts.
Feels like we spend more time building reports than acting on insights. What’s everyone else seeing with their data workflows?
Data is only useful if you act on it.
Most places build dashboards and stop there. Actually using the data? That’s the hard part.
Same problem here. Built beautiful dashboards that everyone ignored after week one.
The game-changer? I started with specific questions first. “Should we kill this ad creative?” Then found data to answer it.
Now I track maybe five metrics that tie directly to actions I can take. User acquisition cost jumps? Test new creatives. Day 7 retention drops? Fix onboarding.
Reports got uglier but way more useful. Most analytics tools trick you into tracking everything instead of what actually matters.
Set up alerts for metrics that actually impact your revenue. That’s where you’ll get real value from analytics.
I track things like where users drop off, which sources convert best, and lifetime value. When these numbers shift unexpectedly, I can jump on it fast.
Most dashboards just throw numbers at you without being useful.
Focus on three key revenue metrics and disregard the rest. Many teams waste resources tracking metrics like conversion rates and session duration which do not significantly impact revenue.
Identify the metrics that indicate user willingness to pay and monitor them closely. If those numbers decline, you’ll quickly understand where the problem lies. Everything else is just distracting noise.