Been struggling with this lately. Need decent attribution data to optimize campaigns but privacy regulations keep getting stricter.
How are you handling the balance between tracking what you need vs staying compliant? iOS changes already hurt our measurement.
We just switched to privacy focused analytics tools and stopped obsessing over perfect attribution numbers.
Just track what you actually need to make decisions.
GA4 server-side setup solved most of my headaches here. Takes about a week to implement but you get way cleaner data than relying on iOS breadcrumbs.
I run two measurement layers now - basic client tracking for quick daily checks, then server-side events for real analysis. When iOS blocks half your pixels, you still have solid funnel data.
The privacy angle gets easier too because you control exactly what gets collected and where it goes. No more guessing if some third party pixel is accidentally grabbing restricted data.
Took me three failed campaign optimizations to realize attribution models aren’t everything. Now I just focus on cohort performance and LTV trends. Way less stress about perfect tracking, way better results.
Ditch third-party tracking and focus on first-party data instead. Set up analytics on your own domain and track user behavior through your app’s events rather than external pixels. Cohort analysis works way better than attribution models that break every time iOS updates. Most apps obsess over perfect attribution when they should just focus on improving their actual product metrics. Good retention trumps good tracking every single time.
I moved my key events to server-side tracking. It’s way better data than what iOS lets you get these days.
I still track installs and purchases client-side, but funnel analysis happens on my backend now. It requires more setup work, but I control the data and don’t have to worry about compliance issues.