Recently dove into behavioral segmentation for our app’s onboarding. It’s opening up new ways to track user journeys.
Thinking about how to apply this to improve retention. Anyone else experimented with this approach?
Tried that. Got too fancy with segments. Kept it simple works better for me.
Behavioral segmentation during onboarding is powerful. Focus on key actions that predict long-term engagement.
Track things like feature usage, time spent in-app, and completion of core tasks. Group users based on these behaviors.
Then create targeted retention campaigns for each segment. High-value users might get different messaging than at-risk ones.
Remember, data’s useless without action. Use what you learn to continuously refine your onboarding flow and follow-up strategies.
Behavioral segmentation is great for onboarding. I’ve used it to create personalized paths based on initial actions.
Try grouping users by their first few interactions. Then tailor follow-up messages to each group. It’s helped boost my retention rates significantly.
Just keep the segments simple at first. You can always add more complexity later.
Tried it once. Helped a bit with retention.
Make sure you pick the right behaviors to track. Too many and it gets messy.
Keep tweaking based on what you learn.
We did this for a dating app last year. Big eye-opener.
We tracked stuff like how fast users filled out their profile, if they uploaded photos, and how many people they swiped on in the first 24 hours.
Found out the users who did all three quickly were way more likely to stick around. So we built a flow to nudge people towards those actions.
Retention jumped about 22% for new users. Not mind-blowing, but solid.
One surprise: users who messaged within 48 hours had crazy high retention. So we added prompts to get people chatting faster.
Just watch out for analysis paralysis. Start with 3-4 key behaviors max. You can always dig deeper later.