Seeing 65% trial-to-paid conversion but losing 40% of cancellations immediately. Want to test exit offers but worried about training users to expect discounts. How to balance LTV preservation with not devaluing the product? What offer types work best post-cancellation?
We trigger discounts based on usage. Users who completed 80%+ of trial features get 20% off. Others get 10%.
Built this logic in web2wave’s flow builder using their completion tracking. Saw 28% of cancellations convert.
Best results: Time-limited offers (24h) with clear scarcity. We show 1 personalized discount based on their trial behavior. Web2Wave’s exit flow builder lets us A/B test different triggers without app updates. Current winner: ‘You achieved X, keep progress for $Y’
Tested 3 approaches:
- 20% off - 12% conversion
- Extra month free - 18%
- Downgrade to cheaper tier - 23%
Surprised by tiered option performing best. Users preferred permanent access over temporary discounts.