Been tracking our NPS for months now and sitting at around 42. Industry reports say that’s decent but feels like those benchmarks are too generic.
What NPS ranges are you actually seeing in mobile apps? Gaming vs productivity vs fintech seem like they’d be completely different.
Gaming apps usually score higher but crash fast. Focus more on the monthly trend than the actual number.
Your 42 is solid. I track this for my apps and most are around that range. Focus more on user actions after they rate you. High NPS users who leave after a month aren’t valuable compared to neutral ones who continue paying. I keep my aim on increasing paying users who consistently rate higher.
42 is solid for mobile apps. Most apps I’ve worked with sit between 30-50. Fintech usually runs lower because people don’t love their banking apps, they just tolerate them. Gaming can hit 60+ if the core loop works. Productivity apps land somewhere in the middle. But here’s what matters more: track the trend and tie it to retention. A climbing NPS usually means better month 2 retention. That’s where the real money is.
Never trusted NPS. Just ask users what sucks instead.
Tracked NPS across 3 different app categories over the past few years.
Fintech apps I worked on stayed around 25-35. Users need the service but don’t get excited about it.
Productivity apps hit 40-55 range when they solved a real pain point. Dropped fast if the app felt bloated.
Gaming was all over the place. Casual games peaked at 70+ during good seasons, then crashed to 20s when players got bored.
Your 42 sounds right for most verticals. But watch how it moves with your feature releases - that tells you more than the absolute number.