Been drowning in dashboards and reports but struggling to turn all this data into actual strategic decisions.
Feels like I’m just reacting to numbers instead of using them to drive real growth. What frameworks or processes have worked for you?
Check your data weekly. Don’t touch ads unless there’s a real problem or something’s crushing it.
Stop chasing metrics after they’ve already tanked. You need to predict problems before they hit. I run weekly sessions focused on leading indicators. Forget the lagging stuff. When user engagement drops in week 2, I know retention’s going to crash in 30 days. Set alerts for the metrics that give you time to react. Look at rising CAC, dropping conversion rates, and shrinking session length. That way, you’re fixing problems instead of just writing reports about them.
Figure out what decisions you need to make first. Then find the data that actually helps with those decisions.
Most of the time, only a handful of metrics really matter for the business. I stick with those and ignore everything else unless they start moving the needle.
Start with what you want to achieve, then figure out which metrics actually get you there.
I wasted months obsessing over CTR when users were actually bailing after day 7. My click numbers looked amazing, but people kept leaving.
Now every metric ties to something I can actually do about it. High bounce rate on onboarding? Test new flows. LTV tanking? Check engagement features.
Game changer was asking “what can I change based on this?” instead of tracking everything. Went from 20 metrics on my dashboard to 5 that actually matter for decisions.
Pick three metrics that actually change how you spend money.
Connect every metric to something you can actually do in the next 48 hours.
Retention drops? You already know which onboarding step to test. Acquisition costs jump? You’ve got three channels ready to ramp up.
Strategy isn’t about collecting data - it’s about knowing exactly what to do when the numbers change.
Focus on one main metric at a time. It helps you stay clear and avoid being overwhelmed.