Been running campaigns across Facebook, Google, and TikTok but can’t figure out which channels actually drive conversions.
My current setup is a mess and I’m losing money on the wrong channels.
What platforms are you using that actually work for multi-touch attribution?
Branch or Adjust might help but honestly most attribution gets messy with multiple channels. We just focus on revenue per channel now.
Look into mixed panels for better insights.
Skip the fancy attribution platforms for now. Your iOS 14.5+ data is already broken anyway.
Set up UTM parameters on everything and track post-install events properly. Use your existing analytics to see which campaigns drive actual revenue, not just installs.
Most attribution tools oversell what they can actually measure. Focus on incrementality testing instead. Turn off one channel for a week and see if overall revenue drops by the same amount you were spending.
Consider using Triple Whale for your mobile app analytics. It connects various platforms without being overly technical. I moved away from custom dashboards because they consumed too much time. Now I can identify which creatives lead to conversions, not just installs. Ensure you have server side tracking properly set up to avoid poor data.