Noticing some weird churn patterns in our funnel lately. Visitors seem to be dropping off at different points than before.
Anyone else seeing changes in engagement? Curious if it’s just us or a broader trend.
Those engagement shifts can be tricky. We saw something similar with a travel app funnel a few months back.
Turned out mobile users were dropping off way more on longer forms. We cut those down and saw completion rates jump 20%.
Also found exit intent popups were suddenly working better on desktop. Added those and recovered about 5% of bounces.
My advice? Dig into your device-specific data. User behavior on phones vs computers might be diverging more than before. Test a simplified mobile flow if you haven’t already.
And don’t forget external factors. We’ve had funnels tank because of iOS updates before. Worth checking if any recent tech changes line up with your engagement dips.
Yeah, we’ve seen similar stuff. Bounce rates are all over the place lately. Might be worth checking your page load times or tweaking your CTAs.
Yep seen that too. Probably some new browser update screwing things up again.
I’ve noticed similar shifts. Could be seasonal changes or new device trends affecting how people interact.
Try A/B testing different funnel flows to see what works best now. Small tweaks to copy or layout can make a big difference in keeping visitors engaged through each step.
Don’t overthink it. Churn patterns shift all the time.
First, check your analytics setup. Make sure you’re not misinterpreting data because of tracking issues.
If it checks out, look at your funnel steps. Where exactly are people dropping off now vs before? That’ll tell you where to focus.
Quick wins:
- Simplify forms, especially on mobile
- Test new CTAs at key drop-off points
- Look at page load times
Run some A/B tests on those areas. You’ll likely find the issue fast.
Remember, small tweaks can have big impacts. Keep testing and optimizing.