Been diving into cohort analysis lately for our app. Surprised how much it’s changed my view on user behavior and retention.
Anyone else find cohort insights that made you rethink your engagement strategy? Curious what patterns others are seeing.
Cohorts showed us early churners. Changed onboarding fixed it.
Cohort analysis changed our whole approach to user acquisition.
We found users from paid social had way higher LTV than organic. Totally flipped our budget allocation.
Also spotted that users who completed 3+ actions in week 1 stuck around way longer. So we built mini-challenges to boost early engagement.
The real eye-opener was seeing how feature usage correlated with retention. Some ‘core’ features weren’t actually driving stickiness. Cut those and doubled down on what worked.
My advice: don’t just look at retention. Track revenue, feature adoption, and engagement metrics by cohort. You’ll find gold in those patterns.
Cohort analysis is essential. It exposed our retention cliff at day 30.
We tweaked our email sequence and added in-app prompts around day 25. Retention jumped 20%.
Key is looking beyond averages. Segment by acquisition channel, first action, etc. You’ll spot opportunities to intervene at critical moments.
Focus on cohort-specific actions that drive long-term engagement. Test and iterate fast.
We saw big differences between Android and iOS users. Changed our onboarding for each. Retention went up a bit.
Cohort analysis is a game changer. It revealed our power users stick around longer when they use a specific feature early on.
Now we nudge new users towards that feature in the first week. It’s bumped our retention noticeably.
What specific metrics are you tracking in your cohorts?