Most CDPs seem built for data scientists, not marketers who just want to segment users and trigger campaigns.
Looking at options that don’t require SQL knowledge or constant dev support to actually use day-to-day.
HubSpot worked well for us. The interface is straightforward and you can build audiences without any coding.
I’ve used Segment and Braze together for a food delivery app. Segment handles data collection really well - once you get it set up initially, you can add user properties and events without touching any code.
Braze’s segment builder is super intuitive with dropdown menus. Need users who’ve ordered 3+ times but haven’t opened the app in 5 days? Just click and select what you want. No SQL required.
The combination works great for triggered campaigns. Set it up once and campaigns automatically fire when users meet your conditions. Saved us tons of time compared to doing manual exports and uploads.