Our marketing team keeps asking for better reporting but most tools are too complex for them.
I’ve been looking at different platforms that don’t require SQL knowledge. What are you using for your non-technical folks to dig into user data without bothering the dev team every time?
We use Hotjar for basic user behavior stuff. Pretty simple dashboards that anyone can figure out.
Tableau’s Public version gets the job done if you can export your data to CSV files. Super visual and my team picked it up fast.
But honestly, I’ve had the best luck with tools that connect directly to your ad platforms. Facebook Ads Manager and Google Ads already have decent reporting built in. For everything else, Looker Studio pulls data from multiple sources and lets non-tech people drag and drop charts.
Found this breakdown of tools that covers exactly what you’re asking about:
The key is starting simple. Don’t overwhelm them with 20 different metrics right away.
Google Analytics is also easy for the team.
I stick with simple tools that connect to what you already have running.
Most marketing teams do fine with Looker Studio since it pulls from Google Ads, Facebook, and your analytics without extra setup. The reports look clean and people can copy templates instead of building from scratch.
For app data specifically, I found that basic cohort reports in your existing analytics platform usually cover what marketing actually needs to make decisions.
Mixpanel works well for this. The interface is clean and your team can build their own reports without coding. You can track events, funnels, and cohorts with point and click. Amplitude is another solid option but has more features than most marketing teams need. Avoid anything that requires technical setup after the initial integration. Your devs install the tracking once, then marketing handles the rest.