Our desktop funnel converts well, but mobile is a different story.
We’re seeing a massive drop-off on mobile, especially at the payment step.
Tried optimizing load times and simplifying the UI, but it’s not moving the needle much.
Anyone else dealing with this mobile conversion gap?
Been there, Jackson. Mobile drop-offs are a pain.
Had a similar issue with a travel app last year. Our big win came from adding Apple Pay and Google Pay options. Instant 23% lift in mobile conversions.
Also, we killed any non-essential fields in the checkout. Made it so users could complete payment with just 3-4 taps max.
One surprise: adding a progress bar actually hurt conversions on mobile. Users bailed when they saw multiple steps. Removed it, and drop-offs decreased.
If you’re using forms, make sure they’re mobile-friendly. Auto-fill and smart keyboards make a huge difference.
Last tip: check your analytics for the exact drop-off points. You might find some quick wins there.
Mobile users hate complicated checkouts Simplify to one page probably
Focus on reducing friction at every step. Cut your form fields to the bare minimum. Each extra field kills conversions.
Test one-click payment options like Apple Pay and Google Pay. They can boost conversions fast.
Make sure your entire funnel is mobile-optimized, not just the checkout. Users bail if earlier steps are clunky.
Check your analytics for exact drop-off points. You might find easy fixes you’ve missed.
If you’re using a multi-step checkout, try condensing it to a single page. Fewer steps usually mean higher completion rates on mobile.
Remember, mobile users are often in a hurry. Make it fast and dead simple.
Have you checked your mobile payment UI? Big buttons and clear pricing help a ton.
I’d suggest adding mobile wallets like Apple Pay. They cut out a lot of friction.
Also, look at your form fields. Only ask for what’s absolutely needed. Every extra tap increases drop-offs.
Yeah, mobile checkout is tricky. Maybe try A/B testing different button sizes and colors. Small tweaks can make a difference sometimes.