Been trying to get our whole team comfortable with diving into analytics instead of just asking me for every number.
Some people seem scared to even open the dashboard. Others make decisions based on gut feel when the data is right there.
What actually works to get everyone using analytics daily?
Build it into what they’re already doing - don’t make it an extra task. When someone asks for numbers, show them how to pull the data instead of just handing over the answer. It takes longer at first, but they’ll actually learn. Connect metrics to things they already care about. Designers care if their work converts. Support teams want to see complaint trends. Provide them dashboards that answer their specific questions, not just a generic company scorecard.
Just make dashboards dead simple. Complex ones scare people away.
Run focused weekly sessions on one metric or feature. When people see clear links to revenue, they improve their questions.
Quick wins are crucial. If someone uses data to demonstrate success, they’ll become eager to monitor metrics independently.
Start with really basic stuff. Show them one metric at a time instead of the whole dashboard.
Make it part of their monthly reviews. People learn fast when their bonus depends on it.
We had this exact problem with our design team. They’d constantly ping me for conversion rates instead of looking themselves.
I picked someone who was already curious about data and made them the team’s “analytics buddy.” They’d help others pull numbers and explain what everything meant.
I also made simple one-page reports that answered the most common questions - stuff like “how many users tried feature X this week.” Way better than making them dig through complex dashboards.
Once people saw data helped them win arguments in meetings, they started wanting more access.