I’ve noticed a shift in how we track user acquisition lately. Some new analytics tools are giving us insights we never had before.
Anyone else experimenting with these newer approaches? Curious how it’s impacting your growth strategies.
These new analytics are game changers. They’ve let me trace user journeys way more accurately than before.
I’ve cut CAC by 30% just by spotting which ad creatives bring in paying users vs. tire kickers. Also found some viral loops I didn’t know existed.
My advice? Dive into cohort analysis if you haven’t already. Look at long-term value, not just installs or first purchases. You’ll likely find some surprises that’ll reshape your whole acquisition strategy.
Meh I just look at my bank account. Money up? Good. Down? Try something else.
Been deep in this stuff for a while now. The new tools are cool, but don’t get too caught up in the hype.
What’s worked for me is focusing on post-install events. We track specific actions that correlate with long-term retention and monetization.
For example, in a productivity app, we found users who connected their calendar in the first week were 3x more likely to convert to paid. So we optimized our funnel around that action.
Also, don’t sleep on incrementality testing. It’s helped us figure out which channels actually drive new users vs. just catching people who would’ve converted anyway.
Just remember - fancy tools are great, but at the end of the day, it’s about finding those key behaviors that predict value. Then build your whole acquisition strategy around driving those actions.
We look at how many users stick around after 30 days. It’s not fancy, but it works for us. Helps us see which channels bring in the keepers.
Yeah, I’ve been playing with some of those new tools too. They’re pretty eye-opening.
I’m seeing way better data on where my best users come from now. It’s helped me shift ad spending to channels that bring in people who actually stick around and pay.
Definitely worth checking out if you haven’t already.