Been exploring various segmentation tools and there are so many options out there.
Many claim to improve targeting and boost conversions, but I’m curious about which ones genuinely provide valuable marketing insights.
I’d love to hear your experiences with these platforms.
Built segments manually first. Tools just fancy up what you already know.
Most segmentation tools overcomplicate things. You don’t need fancy software to understand your users.
Start with basic cohort analysis in your existing analytics. Group users by acquisition source, behavior patterns, and revenue. That tells you more than any expensive platform.
If you must buy something, Amplitude works well for event-based segmentation. But honestly, a simple spreadsheet with user data often reveals the insights you need faster than wrestling with complex dashboards.
Mixpanel worked well for one of my e-commerce apps. The behavioral cohorts helped us spot that users who added items to wishlist within 48 hours had 3x higher LTV.
We built campaigns around that insight and saw a solid bump in repeat purchases.
For mobile apps specifically, I’ve had luck with Braze’s segmentation features. Their predictive segments caught users likely to churn before our manual analysis did.
The key is picking one tool and actually using the data. I’ve seen too many teams collect segments but never act on them. Better to have 3 actionable segments than 20 you ignore.
Most platforms provide similar insights with different designs.
I concentrate on revenue per segment instead of getting caught up in the complex metrics these tools promote. If a segment generates paying users steadily, I increase efforts to attract more similar users.
The key is linking your segments to real ad spend and experimenting with different messages for each group.