Been staring at our dashboard for weeks and finally noticed some patterns that weren’t obvious at first glance.
The retention curves showed something weird around day 7 that made us completely change our onboarding flow.
What subtle signals in your analytics made you pivot your entire approach?
Churn happened most on Sundays not weekdays like expected.
Payment failures were spiking but our conversion rate stayed flat. Made no sense until I realized successful users were retrying failed payments multiple times.
The real problem wasn’t conversion, it was that we were losing paying customers to technical issues. Fixed the payment flow and revenue jumped 40% without changing anything about acquisition.
Always separate user intent from technical problems in your funnels.
Our click through rates on Friday ads were double the weekday average but nobody was converting those clicks.
Had a gaming app where session length was actually getting shorter as we added more features. Seemed backwards.
Dug deeper and found users were completing their goals faster, not getting bored. The drop in session time meant better user experience, not worse engagement.
We almost rolled back features that were actually working. Now I always look at goal completion rates alongside session metrics before making changes.
Our push notification open rates were terrible but in-app message engagement was through the roof.
Turns out users wanted to control when they got information instead of having it pushed to them. We switched to mostly in-app messaging and saw retention jump by 30%.
Sometimes the data tells you the opposite of what you expect.